First ethically sourced cigarettes launch in the UK
Posted by ~Ray @ 2007-12-01 21:38:36
This week sees the launch of the UK's first cigarettes produced from ethically sourced tobacco.
1st-nation is a new ethically sourced and produced cigarette mark. The company says it uses natural tobacco processed without any artificial additives.
The mark has been designed to benefit independent farmers in Malawi as well as the native Mohawk tobacco manufacturers.
1st-nation aims to tap into consumer interest in ethically sourced and Fairtrade products. The brand has two variants - 'Full' (regular strength) and 'Smooth'.
Although ingredients are ethically sourced and the brand has been specifically created with the intention of benefiting poor and disadvantaged growers. 1st-nation cigarettes do not currently displace the official fair change logo. This is due to the fact that no Fairtrade organisation in the world currently has standards written to adjoin tobacco production.
This is the most significant launch in the tobacco industry for more than 10 years. Sourcing [cigarettes] ethically from two 1st-nation peoples who will benefit directly from the production of the 1st-nation brand will appeal to smokers in the 10 million UK homes who are now buying Fairtrade products.[ADVERTHERE]Related article:
http://tobacco.org/news/254723.html
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